Our Campaign Management Services are dedicated to insurance agencies and professionals who recognize the need to incorporate e-mail marketing, social media, PR&Media Relations, polls, surveys and other forms of marketing into their marketing strategy but do not have the time or internal resources to develop and manage inhouse.
1. PR & MEDIA RELATIONS: Ever wonder why your competition has quotes in the local paper and you don't? Are you curious about how to use press releases to promote your business and support your marketing efforts? Have you wondered how you can be included in editorials or used as a resource by reporters on subject matters relating to your practice specialty? Have you considered advertising but are unsure of what publications will return the most value for your advertising dollars. Our PR & Media Relations services can put you on the map by increasing your visibility and perception within the local business community as a trusted expert in your field.
2. E-MAIL CAMPAIGN MANAGEMENT: We develop, host and manage e-mail marketing campaigns on behalf of insurance producers and agencies. Services include: 1) development of campaign; 2) list coordination and uploading; 3) outbound campaign and management - includes consultations on content and messaging; 4) report generation and development of 'hot prospect' lists; 5) generation of .html code for pasting onto website for new subscribers; 6) ability to segment by producer, practice group, office locations or overall brokerage either regionally or nationally.
3. WEBINAR HOSTING AND MARKETING INITIATIVES: We host marketing based webinars designed to help agencies generate more new business through content designed webinars. A great way to develop business from 'centers of influence' or 'strategic alliance partnerships.' Live workshops and 'lunch and learns' are expensive and time consuming - webinars are cheaper, can accommodate greater numbers of attendees, and deliver a much higher Return on Investment (ROI) than the older methods of promoting one's work through content driven workshops and seminars.
4. IMAGE AND MARKETING: Wondering if your marketing materials are really showing your what your firm can do and the value it provides? Do you suspect your materials have become 'old and tired' and just haven't kept pace with your competition? We perform a 'scrub' of an agency's marketing materials, capabilities presentations, website, and PR&Media Relations, as well as LinkedIn or other social media profiles. We make recommendations and perform work in re-designing these materials in order to better enhance an agency's branding and effectiveness in communicating it's people, services, and value proposition. We provide press releases for both individual producers and agencies so that they can promote their image and successes within their business communities in order to win more new business.
2. E-MAIL CAMPAIGN MANAGEMENT: We develop, host and manage e-mail marketing campaigns on behalf of insurance producers and agencies. Services include: 1) development of campaign; 2) list coordination and uploading; 3) outbound campaign and management - includes consultations on content and messaging; 4) report generation and development of 'hot prospect' lists; 5) generation of .html code for pasting onto website for new subscribers; 6) ability to segment by producer, practice group, office locations or overall brokerage either regionally or nationally.
3. WEBINAR HOSTING AND MARKETING INITIATIVES: We host marketing based webinars designed to help agencies generate more new business through content designed webinars. A great way to develop business from 'centers of influence' or 'strategic alliance partnerships.' Live workshops and 'lunch and learns' are expensive and time consuming - webinars are cheaper, can accommodate greater numbers of attendees, and deliver a much higher Return on Investment (ROI) than the older methods of promoting one's work through content driven workshops and seminars.
4. IMAGE AND MARKETING: Wondering if your marketing materials are really showing your what your firm can do and the value it provides? Do you suspect your materials have become 'old and tired' and just haven't kept pace with your competition? We perform a 'scrub' of an agency's marketing materials, capabilities presentations, website, and PR&Media Relations, as well as LinkedIn or other social media profiles. We make recommendations and perform work in re-designing these materials in order to better enhance an agency's branding and effectiveness in communicating it's people, services, and value proposition. We provide press releases for both individual producers and agencies so that they can promote their image and successes within their business communities in order to win more new business.
"It's hard enough to stay on top of the insurance profession, underwriting, risk management and all the matters specific to applying one's insurance expertise....."
"....why not outsource key components of PROMOTING your work so you can spend more time PERFORMING your work?"
"....why not outsource key components of PROMOTING your work so you can spend more time PERFORMING your work?"
For more information contact: info@rainmakeradvisory.com
or
503.716.8449
or
503.716.8449
"I have been working with David Estrada over the past year on a marketing, public relations and social media plan for our Agency. David has provided enormous amounts of helpful information and guidance in those areas. The Agency has been featured in two newspaper articles, started a face book page and initiated a drip campaign. I highly recommend David Estrada and Rainmaker."
Jane Driscoll, COO
The Driscoll Agency
Boston, MA
Jane Driscoll, COO
The Driscoll Agency
Boston, MA